Terry and Abby Kasdan founded atCommunications two decades ago.
Terry earned his Master’s degree in advertising from the University of Illinois in 1998 where, as a prestigious James Webb Young Fellow, he also taught two undergraduate courses in advertising design. After a stint with CNN.com in Atlanta, Terry served as Art Director/Digital Graphics Designer for a full-service advertising agency working on projects in a variety of media. Terry left that position in 1999 to found atCommunications.
Terry also received his Bachelor’s degree in advertising from the University of Illinois. As an undergraduate, Terry earned All-America and Academic All-America honors as the starting goalie for the Fighting Illini’s nationally-ranked ice hockey team. Terry played professionally in the minor league Class ‘A’ North Eastern Hockey League and the semi-pro Great Lakes Hockey League. He is a USA Hockey-certified professional ice hockey coach, and now coaches his sons’ youth travel hockey teams.
In addition, Terry co-founded and served on the Board of Directors of The OurHealth Network until he and his partners sold it to a private equity firm in 2011. The OurHealth Network is an angel-funded system of e-commerce Web sites providing medical product distribution to more than 1,600 paying doctor subscribers and 100,000 paid customers across America. Terry also serves on the James Webb Young Board, a professional advisory board to the University of Illinois’ College of Media/Department of Advertising; he recently served on the faculty of the American Hospital Association’s Healthcare Strategy & Market Development Conference; and periodically he guest speaks at high schools, universities, and ad agencies across the Midwest.